Steven's TeaGarden Cafe

A lot of people like to view the STG membership plan as an investment plan, i beg to differ because STG Resources SDN BHD is not a registered financial institution which can offer any financial investment product. STG resourses merely offers a customer loyalty card to their customer who patronizes Steven's Teagarden outlets and getting paid in cash as a passive income in return(as customer rewards). This reward programme is very similar to what other companies are having for their customer e.g. Jusco member card, Cosway redemption programme, Bonus link and etc. The only major different of these reward programme with STG plan is STG rewards its members with cash (as advertisment fees) over time as the business grows.

This concept of advertisement fees payment to customers is uniquely new and may sound too good to be true for us as consumers. Instead of paying to the big advertiser like astro, or using Tv-commercials or radio to advertise; STG choses this member royalty programme as part of their marketing campaign ( i'm no saying they won't use the traditional way of advertisement but this is what they are trying to do currently). Nevertheless, everything has it's begining and let us be optimistic and positive about this project. I've shared earlier in my post at http://stevensteagardencafe.blogspot.com/2008/08/as-we-all-know-in-this-world-of.html about the prepaid cards, do visit this post for more informations.

After you've purchased the vouchers/prepaid, certainly you'll take your time to have meal at STG outlet once in while. generally, people won't eat alone and would invite friends or family to eat together at STG. By doing so, it's actually a form of indirect advertisement for the company already.

Advertisement is not just about you going out and actively telling people around about certain product or services, it's about creating the awareness of a brand in the people's mind. it's all about branding!

Let's do some basic calculations on how's the effect of word-of-mouth advertisment effect. An active STG member shares to about 100 of his friends regarding STG Loyalty programme : 1 x 100 = 100 ppl will learn about STG. When there are 2000 active members promoting STG, you would have 2000 x 100 = 200,000 people knows about STG. If these 200,000 go and dine at Stevens's Tegarden and bring 5 friends each, you would have 1 million people learns about Steven's TeaGarden. Slowly and inadvertedly with the power of compounding, the advertisement effect would be mammoth!

With this, STG will get more visibility/publicity and in return pay some advertising fees ( as agreed ) to the member. So, think about the benefits and evaluate this membership programmes that's being offered to you. Let's become become a STG member today!