Steven's TeaGarden Cafe

A lot of people like to view the STG membership plan as an investment plan, i beg to differ because STG Resources SDN BHD is not a registered financial institution which can offer any financial investment product. STG resourses merely offers a customer loyalty card to their customer who patronizes Steven's Teagarden outlets and getting paid in cash as a passive income in return(as customer rewards). This reward programme is very similar to what other companies are having for their customer e.g. Jusco member card, Cosway redemption programme, Bonus link and etc. The only major different of these reward programme with STG plan is STG rewards its members with cash (as advertisment fees) over time as the business grows.

This concept of advertisement fees payment to customers is uniquely new and may sound too good to be true for us as consumers. Instead of paying to the big advertiser like astro, or using Tv-commercials or radio to advertise; STG choses this member royalty programme as part of their marketing campaign ( i'm no saying they won't use the traditional way of advertisement but this is what they are trying to do currently). Nevertheless, everything has it's begining and let us be optimistic and positive about this project. I've shared earlier in my post at http://stevensteagardencafe.blogspot.com/2008/08/as-we-all-know-in-this-world-of.html about the prepaid cards, do visit this post for more informations.

After you've purchased the vouchers/prepaid, certainly you'll take your time to have meal at STG outlet once in while. generally, people won't eat alone and would invite friends or family to eat together at STG. By doing so, it's actually a form of indirect advertisement for the company already.

Advertisement is not just about you going out and actively telling people around about certain product or services, it's about creating the awareness of a brand in the people's mind. it's all about branding!

Let's do some basic calculations on how's the effect of word-of-mouth advertisment effect. An active STG member shares to about 100 of his friends regarding STG Loyalty programme : 1 x 100 = 100 ppl will learn about STG. When there are 2000 active members promoting STG, you would have 2000 x 100 = 200,000 people knows about STG. If these 200,000 go and dine at Stevens's Tegarden and bring 5 friends each, you would have 1 million people learns about Steven's TeaGarden. Slowly and inadvertedly with the power of compounding, the advertisement effect would be mammoth!

With this, STG will get more visibility/publicity and in return pay some advertising fees ( as agreed ) to the member. So, think about the benefits and evaluate this membership programmes that's being offered to you. Let's become become a STG member today!

History

Founded in 1976 by an Indian couple, Steven's Corner is a mamak restaurant located in Overseas Union Garden, off Old Klang Road, Kuala Lumpur. Steven is the nickname of Silan, a member of the family. The original stall sat on a shop corner, hence the name Steven's Corner. It started as a small, humble stall selling only roti canai and mamak fried noodles. Over the years, Steven's Corner has grown in size and number, a result of sheer hard work of its owner and the support and patronage of its loyal customers. Determination and conviction helped the restaurant chart its own direction and establish its own unique business model. The foundation was laid long ago for future growth and expansion.


In 1985, Steven's Corner was registered as Sri Komalah Restaurant and extended its business hours to 24 hours a day, 7 days a week. In 1997 Steven's Corner opened its second restaurant in Pandan Indah, Cheras. This was followed in 2007 by a third restaurant in Setapak.


Steven's Corner imports its own spices. With secret recipes passed down from generation to generation and its own innovations, it has been able to introduce its unique, trail-blazing menu. A mamak cuisine craze that swept the land helped establish Steven's Corner as a modern, conspicuous culinary icon. Steven's Corner is also the first mamak restaurant in Malaysia to offer wireless broadband Internet connections. below is the location map of the existing outlets:



Restoran Sri Steven’s Corner (Holding) Sdn Bhd
18 & 18A, Jalan Hujan Rahmat Dua, OUG, Jalan Kelang Lama, 58200 Kuala Lumpur Te/Fax: 603-7781 9762

Restoran Sri Steven’s Corner Sdn Bhd
31 - 39, Jalan Pandan Indah 1/22, Pandan Indah, 55100 Kuala Lumpur
Tel/Fax: 603-9274 9018

Restoran Sri Steven’s Corner Sdn Bhd
Lot 9136, Jalan 2/23D, Prima Setapak, Batu 4, Jalan Genting Klang,
53300 Kuala Lumpur

Today, Steven's Corner wants to bring mamak cuisine to every corner of the country. For this purpose it has been registered as a service business with the trademark "Steven's Tea Garden". From now on Steven's Tea Garden will launch chain restaurants throughout Malaysia, thus realizing its ambition to grow into a bigger, stronger brand that will serve the Malaysian food lovers for a long time to come.




It is the company's ambition to expand beyond the Malaysian shores and introduce our brand name to foreign countries. Now that we have a new image, we hope to establish, through franchise licensing, chain restaurants with standardized system, thus making Steven's Tea Garden a famous icon home and abroad.



Steven's Tea Garden plan to open 100 new restaurants in Malaysia in the next 3 years. This will make, if the plan materializes, Steven’s Tea Garden the biggest mamak restaurant chain in Malaysia, with an entry in the Malaysia Book of Records. At the same time, we will seek a listing at the Kuala Lumpur Stock Exchange. For the foreseeable future, we will travel along this well-defined direction towards our ultimate target – a listing at KLSE. We even envisage a listing in UK stock exchanges, but this is not the only grand scheme we have in store. We plan to open franchise restaurants in Singapore, Thailand, Europe and the United States as well.



Steven's Tea Garden has invested heavily in building a central kitchen system. Internationally well-known chefs will be enlisted as consultants to oversee central kitchen quality control and to ensure that all Steven's Tea Garden foods will be consistent in quality and in flavour. Consistent food flavour in all restaurants,and not differing from outlet to outlet, is the secret to the success of a restaurant chain.





Organization


Steven's Tea Garden Corp Sdn Bhd
It is the holding company of STG Resources Sdn Bhd and Steven's Tea Garden Trading Sdn Bhd. The ultimate aim for the company is a listing on the Kuala Lumpur Stock Exchange. This company will manage the operation of the entire restaurant chain and be responsible for their growth.

STG Resources Sdn Bhd
This company will formulate the marketing strategies of the group based on a franchise / membership system. It will devise strategies to expand the network of investors participating in this business and to provide comprehensive trainings on business expansion techniques.

Steven's Tea Garden Trading Sdn Bhd
This company will be responsible for sourcing food ingredients, managing a centralized kitchen and delivering partially-finished food products to all outlets.



Group of Companies Mr. Gunalan (Chief Executive Officer)
Sri Steven's Corner Sdn Bhd & SSC NET Club Sdn Bhd Mr. Steven (Chief Executive Officer)
Steven's Tea Garden Trading Sdn Bhd Mr. Nathan (Chief Executive Officer)
Steven's Tea Garden Corp Sdn Bhd Mr. Ron (Chief Executive Officer)
STG Resources Sdn Bhd Mr. Mick Yap (Chief Executive Officer)
Mr. Steven Kok (Marketing Director)
Mr. Michael Ng (Marketing Director)

In this rapidly progressing society and fast-paced commercial environment, how do STG provide good food and soothing comfort to customers in the short time they dine in? Providing quality food in a comfortable, soothing environment has always been STG business ideal.

High-quality affordable food, a green comfortable environment and the famous Malaysian hospitality will be the hallmarks of service provided by Steven’s Tea Garden. The customers will feel as if they were in the Cameron Highlands, their senses pampered by whiffs of green tea aroma that waft through the room, the stress of a hectic urban lifestyle finds instant relief.

One of the Stevens Teagarden marketing startegy is to open in high traffic area like shopping complex. So far, 1 outlet has been opened in Sunway Pyramid. The 2nd outlet will be in Ampang AU2 Jusco which is scheduled to open for business on 5th December 2008. To name other major oulets soon to open are the Midvalley outlet, Bukit Bintang outlet, Bukit Tinggi Outlet and more to come. Next year, more outlets will be opened in most of the hotspot area in Klang valley like TTDI, SS2, SS15, Mont Kiara, Sri Hartamas and etc. (Subject to circumstances)

Together with good business concept, good food and the membership prepaid card; Stevens teagarden has every reason to become a success story in Malaysia. Do you see how big the business is going to grow? Come on, do give us your feedback.

Cheers.

Effective from 15th of June 2008, weekly Business Concept Presentation schedule as below :
TIME : 8:30pm (every Wednesday and Thurday)
VENUE : STG Resources Sdn Bhd Office,
2nd Floor, Seminar Room,
9136, Jalan 2/23D,
Prima Setapak, Jalan Genting Kelang,
53300 Kuala Lumpur.

You can fully utilized this opportunity to introduce this great business to your new friends, simple invite your friends to the presentation are able to understand the STG business concept.

Wednesday - Mandarin Session
Thursday - English Session